- Implement an advocacy strategy to promote the principal messages of the HDR based on the desired development actions and policy changes (table 3).
Advocacy should focus on the various components of the target audience. The advocacy strategy should also concentrate on other critical segments of society, such as educational and research institutions, development policy centres, non-governmental organizations involved in development, and the general public. It should likewise focus on areas outside the capital and outside the country or region. Ensure that HDR findings influence planning and programmes at UNDP and other United Nations organizations and among the donor community.
Elements in advocacy
Implement the strategy Plan and carry-out pre and post launch briefings Rely on HDR contributors as key advocates Undertake resource mobilization to support projects based on HDR recommendations
- Plan and carry out pre- and post-launch briefings with key policy makers and stakeholders.
The general aim should be to concentrate attention on the concrete policies and resources needed to overcome poverty, foster growth and equity and improve people’s lives by expanding their choices and capabilities. The specific aim should be to emphasize the policy implications of the report, including the conclusions and recommendations. For example, in Colombia, after the launch of the 2003 HDR, training was provided to 60 representatives who then fanned out across the country to explain the report findings in communities. Briefings should be held across the country or region wherever support for actions based on the findings and recommendations might be generated. This might include academic centres, expert institutes, grass-roots organizations and so on. If possible, take advantage of radio, television and print media to spread the policy messages of the report.
- Rely on contributors to the HDR process as important advocates.
Chapter authors, experts who have provided case studies, academicians who have attended meetings: all are valuable in spreading a report’s messages among their colleagues and beyond. They should be relied upon for media and communications events: the report launch, interviews, speaking engagements, using the report in university courses, preparing letters to the editor or opinion pieces for the media, sharing lists for promotional mailings and much more. A goal of the media and communications strategy should be to encourage all stakeholders to become actively engaged in advocacy.
- Reengage in resource mobilization to fund programmes and projects based on the report’s recommendations.